Have you ever wondered why the gym is so crowded on January 2 and 3rd and has emptied out by about January 10th? Well, there’s actually a scientific explanation behind this phenomenon. Technically, it’s known as the “Abstinence Violation Effect (AVE),” but I’m fond of calling it the “New Year’s Resolution Breaking Effect” because it’s … Continue reading Broken Promises – The Abstinence Violation Effect